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A Message From
Warren E. Buffett, CEO of Berkshire Hathaway Inc.
Dear Reader,
You probably know that I don't make stock
recommendations. However, I have three thoughts
regarding your personal expenditures that can save you
real money. I'm suggesting that you call on the
services of three subsidiaries of Berkshire: GEICO,
Borsheim's and Berkshire Hathaway Life Insurance
Company of Nebraska (BHLN).
I estimate that about 40% of all auto drivers in the
country can save money by insuring with GEICO. The
figure is not 100% because insurers differ in their
underwriting judgments, with some favoring drivers who
live in certain geographical areas and work in certain
occupations more than GEICO does. I believe, however,
that GEICO more frequently offers the low price than
does any other national carrier selling insurance to
all comers. You can quickly find out whether you can
save money by going to www.geico.com
or by calling 800-555-2756.
Fine jewelry, watches and giftware will almost
certainly cost you less at Borsheim's. I've looked at
the figures for all publicly-owned jewelry companies
and the contrast with Borsheim's is startling. Our
one-store operation, with its huge volume, enables us
to operate with costs that are fully 15-20 percentage
points below those incurred by our competitors. We
pass the benefits of this low-cost structure along to
our customers.
Every year Borsheim's sends out thousands of
selections to customers who want a long-distance
opportunity to inspect what it offers and decide
which, if any, item they'd like to purchase. We do a
huge amount of business in this low-key way, which
allows the shopper to conveniently see the exceptional
values that we offer. Call Scot Caniglia or Susan
Jacques at Borsheim's
(800-642-4438) and save substantial money on your next
purchase of jewelry.
Finally, BHLN sells annuity products directly over the
internet at its website www.brkdirect.com.
Like GEICO and Borsheim's, BHLN maintains a low cost
structure and, thus, can offer savings to many
customers. By visiting the web-site, you can evaluate
the specific products, get quotes and actually make a
purchase. Check to see whether one or more of the
products meet your financial planning needs.
Sincerely,
Warren E. Buffett
By berkshirehathaway.com
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