Buying
stocks appears fairly straightforward at first glance,
however there are several points you should consider
before blinding placing your first trade to buy or
sell a stock. Following is a brief outline of points
to consider.
First and foremost, you need to
understand that stocks are sold to you at one price
and bought back at a slightly lower price. This
difference is called "the spread". And while
the spread has generally decreased over the years, you
are still taking a hit when you purchase a stock
(assuming you should want to turn around and sell
right away). The bid price is the price the market
will pay for a stock when you go to sell it, while the
ask price is the price quoted to those who wish to
purchase the stock from the market. Nothing says you
cannot try to buy at the bid and sell at the ask, but
this will generally delay your execution.
On the topic of bid and ask prices,
you should note that there is a corresponding
"size" which relates to how deep the orders
run on the bid and/or ask size at any given price. As
an example, you may have 100 people trying to buy a
stock at a specific price, while only 10 are trying to
sell. This directly impacts how much stock is
available at any given bid or ask price. Once the
orders to buy or sell a stock at a given price are
filled and/or canceled, the price adjusts according to
the remaining orders - either at higher or lower
prices. If there is a 'void' of orders at any given
level in the market, a stock is said to "free
fall" or "gap" to wherever there are
buyers or sellers. Keep in mind as well, how this area
of pricing is handled is sometimes dependent on where
your stock trades. On the NYSE, for example, bid and
ask sizes are displayed by a market specialist whose
job it is to ensure an orderly market. However, on the
Nasdaq, multiple market makers my line up at different
prices advertising to the market to buy or sell at
different levels. Detailed information regarding where
a specific market maker (generally a large brokerage
firm) will buy or sell a given stock is provided via
Level II data.
Next, you should understand there
are several different types of orders that can be
placed to buy or sell a stock. The most common is
called a "market order". This means buy or
sell at the market price. However, keep in mind once
this type of order is placed, you are nearly powerless
in your control of the price paid should the market
make a sudden move. In a very active market, you can
also run into situations where your confirmation
(showing the price you paid for the stock) is delayed
significantly. This makes it extremely difficult to
judge what a "fair and accurate" price is
and/or when your order should have been executed. It
also opens you up to possible foul play when it comes
to how your order is processed and/or handled. As
such, unless you are dealing with a fairly orderly
market, we suggest using what are called limit order.
A limit order works just like you
might think. It is an order with a limit price
attached to its execution. When you place your order,
you specify a limit to the price you'll pay. While
limit orders are usually executed after market orders,
they do provide a higher level of protection against
over paying, etc. Additionally, we feel they are a
fine method to use when trying to take up a position
at a lower than the market price. You should keep in
mind, however, there are two types of limit orders, a
stop limit as well as a market limit. A stop limit
order is an order which becomes a stop (such as a stop
loss) once the price is reached. Keep in mind with
this sort of order, the market can pass right by you,
where as with a normal limit order (which basically
turns into a market order once hit) you stand a better
chance for not only execution, but seeing an
improvement on your execution price. This is because
once your market order is set, the market may move in
your favor during execution, but you will never pay
more than your limit. Limit, stop and market orders
apply directly to both buying and selling of stocks.
Sometimes being in cash gives you
the best strategic position from which to trade, and
this is often an overlooked fact of daytrading.
Remember, you can't take advantage of market dips if
you are already in the market! In my view, it's better
to be out of the market more for day trading than in
the market. This will allow you to get in and out with
profits quickly and be on the sidelines should dips
occur. It also drastically reduces the risk to your
capital as compared to just sitting in stocks that
aren't moving and/or holding trades for excessively
long periods of time. Try to be out of the market more
with your trades and in the market more with your
investments (as long as they are good investments of
course). Above all else one of the most important and
most widely over looked aspects of being a successful
day trader is working on your personal life and how
you conduct yourself. Most of the personality traits
required to be a successful trader are also the traits
found in someone that is said to have haracter.
Rarely have I met a successful
trader that I didn't like. I've found , almost without
fault, that people who are successful at the stock
market are also fairly successful at "life".
These are people that show integrity in their lives,
as well as consideration and honesty. They are people
that deal with others in a generally polite and honest
manner. As mentioned above, rarely have I run into a
successful trader that will "point a finger"
or blame others for their mistakes. Integrity, honor,
character, fairness - these are all qualities that not
only make up general character in a person, but also
are the foundation of a successful trader.
I've often said, if you aren't
naturally "humble" that the stock market
will do an excellent job of teaching you how to be.
Always keep in mind that the stock market is nothing
more than dealings between human beings - it's just
people doing business. And how this business is done
is a reflection of all involved, as well as you
yourself.
To be successful in the market, you
must start by getting your house in order when it
comes to yourself and how you deal with other people.
If you are a dishonest person, or you blame others for
your own mistakes or have a lack of integrity in your
character, chances are high than this will come back
to haunt you in the end - not only in life, but in the
stock market.
Discipline, fairness and honesty -
those are all traits I have found in successful people
and above and beyond all else, successful traders. My
simple words of advice to people entering the stock
market are these: "Take stock of yourself, before
you take stock from anyone else"
Good luck in the markets!
Ray Johns is the founder and Senior Market Editor
of Daytraders.com, Proudly serving day traders &
short-term investors since 1996, at
http://www.daytraders.com Daytraders.com is the
publishers of the award winning Morning Stock Market
Report and the home of the Internets finest real time
trading desk. Ray has been on the forefront of trading
and investing in the markets and has appeared as a
guest on a number of radio and television shows
including CNBCs Market Talk. If you would like a free
trail of the newsletter and the live trading desk log
on to Daytraders.com. Comments and questions can be
sent to articles@daytraders.com.